Formed in Cardiff in 2000, The Loves released their debut single on Radio One DJ Huw Stephens’ Boobytrap Singles Club in May 2001 and then 2 singles, an EP and an LP with the esteemed Track And Field Organisation between September 2001 and February 2004. They also recorded 4 Peel Sessions in 2 years (1 of which was broadcast live from Peel Acres on Valentine’s Day 2002) and played fab pop shows all over the country with the likes of The Yeah Yeah Yeahs, The Rapture, Bearsuit and Apples In Stereo.

Since beginning The Loves have had approximately 25 members come and go, making band leader Simon Love the Welsh Mark E Smith. The current line up of the band is Simon on lead voice and guitar, Liz on keyboards and voice, DC on bass, Rhys on guitar, Phil on drums, Jenna on lead voice and percussion and Ed on keyboards/guitar. Their latest EP “Xs and Os” was played on BBC Radio One (Huw Stephens), BBC Radio Two (Marc Radcliffe) and BBC 6Music (Marc Riley) and was made Single of the Week by Organ magazine. The band have also recorded sessions for BBC Radio One, 6Music and Resonance FM.

The second Loves album, “Technicolour”, was released in 2007 to excellent reviews and was made album of the week by The Sunday Times who called it "a pop gem" and said that "if The Loves were a genuine 1960s band this would surely be their greatest hits compilation".